Akanksha Mathur
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Graphic Designer
Brand Guideline
Overview
As an in-house designer at Ackroo, I was entrusted with the task of completely revamping the company’s brand guidelines. At the time, the SaaS based company had only a single page of logo assets and lacked a cohesive visual system. The goal was to create a comprehensive, professional brand guide that could be shared seamlessly with both customers and partners.
My Role
Taking full ownership of this project, I redefined the company’s visual identity, from typography and colour palettes to logo usage, layout systems, and brand tone. The result was a polished, cohesive, and scalable brand guide that not only elevated the company’s professional image but also reinforced its core values and mission across all touchpoints.
Impact
This project was especially meaningful as it demonstrated how thoughtful design can drive real change within a brand. Seeing the new visual identity adopted company wide was incredibly rewarding; a reflection of how design can both unify teams and strengthen brand perception.
*This design project is owned by Ackroo Canada Inc.