Akanksha Mathur
/
Graphic Designer
GloveBOX - Brand Design
"GloveBOX" is an automotive dealer management system developed for use at pre-owned car dealerships. As a Design Specialist
at Ackroo, I collaborated with a cross-functional team to conceptualize and build a completely new brand identity for this in-house platform. My role spanned the entire creative process from brainstorming the name and defining the visual direction to designing and launching a fully functional website.
My Contribution
I was primarily responsible for building the brand from the ground up. This included creating a distinctive logo, developing a cohesive visual identity, and ensuring that every design element aligned with the product’s purpose and audience. One of the main challenges was establishing a color palette and design system that would resonate with internal stakeholders and appeal to decision makers within the automotive industry.
![89367 [Converted].png](https://static.wixstatic.com/media/f346fa_d083b91f3c7b403eae68d98986a67aef~mv2.png/v1/crop/x_0,y_0,w_4594,h_3240/fill/w_438,h_309,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/89367%20%5BConverted%5D.png)
Design Process
The GloveBOX logo was a cornerstone of the brand identity. I explored multiple directions and visual styles before finalizing a concept that balanced professionalism with a modern edge, a look that could seamlessly translate across digital and print applications. The color palette was carefully curated to stand out within the automotive sector while maintaining a polished, trustworthy aesthetic that reflects the brand’s values.
Outcome
This project was a rewarding experience that allowed me to apply my design expertise holistically, from concept to completion. I’m proud to have played a key role in building a brand that not only represents a functional system but also embodies innovation and forward-thinking design.
*This design project is owned by Ackroo Canada Inc.