Akanksha Mathur
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Graphic Designer
GloveBOX - Brand Design
"GloveBOX" is an automotive dealer management system used at used car dealerships. As a Design Specialist at Ackroo, I was part of a group project to create a new brand for an in-house dealer management system. My role in this project involved creating and establishing the brand, starting from brainstorming the name to developing a fully functional website.
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This project presented a significant challenge as I was solely responsible for selecting the appropriate colors and design that would be appealing to decision-makers within the company.
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Overall, I am extremely proud of my achievement in creating the brand and all its associated assets from inception to completion.
![89367 [Converted].png](https://static.wixstatic.com/media/f346fa_d083b91f3c7b403eae68d98986a67aef~mv2.png/v1/crop/x_0,y_0,w_4594,h_3240/fill/w_438,h_309,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/89367%20%5BConverted%5D.png)
Creating a logo for GloveBOX was essential as it would represent the brand name. I ideated on multiple styles and unanimously decided that this logo best represents the business while keeping modern for application across multiple platforms. The colour palette was very intricately selected for something that stands out within the industry but appeals to the target audience.
*This design project is owned by Ackroo Canada Inc.