Akanksha Mathur
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Graphic Designer
GGGolf - Branding
GGGolf is a Canadian business that specializes in managing Golf Clubs. GGGolf came to me and my team with just a name and logo, as the team leader, I took charge of creating a complete branding package that included industry-relevant colors and a theme that would appeal to the target audience.
As a non-golfer, designing a brand voice for GGGolf was a challenging and rewarding experience for me. I created a small booklet that would be handed over or digitally distributed to prospective clients to highlight the business. This process involved an intensive learning experience where I immersed myself in the sport of golf and its industry to understand the target audience's personas fully.
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The project involved several design aspects, including a sales deck, features booklet, internal documents, email design, and social media presence. Through my work, I was able to create a cohesive brand identity that resonated with the target audience while staying true to the GGGolf's core values and mission.
This project allowed me to hone my skills as a designer and expand my knowledge beyond my comfort zone.
Interested in the full book? check it out here.
The Features Booklet,(snippert below) which is a 15-page document designed from scratch by me as the lead designer of this project, explains in detail why GGGolf is the ideal choice for merchants looking to enhance their business. Every feature of the business is covered extensively in this booklet, and each symbol and graphic has been custom-designed specifically for this business. These graphics are included not only in the booklet but also in all other company materials, ensuring a consistent and cohesive brand presence.
Social Media
GGGolf social media presence and voice was a teamwork handled by all of us in the Marketing team
