P.O.W was a group project in which we designed a hypothetical event aimed at addressing a social issue that mattered to us. Our goal was to educate people about the urgency of protecting endangered Canadian animals. The event was designed to take place at Nathan Philips Square in Toronto.

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The success of P.O.W stemmed from our group's ability to create a cohesive brand identity and poster design, along with 3D event mockups in real space. We also designed a website layout to provide people with information about the event.

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All aspects of the project were compiled into a brand book, which serves as a comprehensive guide to P.O.W and its mission. This book can be presented to anyone interested in learning more about what P.O.W stands for.