P.O.W (Protect Our Wildlife) was a collaborative design project focused on raising awareness about endangered Canadian animals. Our goal was to create a hypothetical public event that educated people about the urgency of wildlife conservation while inspiring collective action. The event was conceptualized to take place at Nathan Phillips Square in Toronto, one of the city’s most recognizable public spaces.

 

Working as a team, we developed a cohesive brand identity for P.O.W that extended across all touch points, including poster designs, a website layout, and 3D event mockups that visualized the experience in a real-world setting. Every design decision aimed to capture attention, evoke empathy, and communicate the event’s core message: protecting Canada’s endangered wildlife.

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