This project involved redesigning an existing product, with a unique twist. As a coffee enthusiast, I selected one of my favorite coffee flavors, PC Hazelnut Coffee, as the focus of the redesign.

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In addition to updating the packaging, I gave the branding a more modern and playful feel. The goal was to create a package design that would stand out on shelves alongside other leading coffee brands and catch the attention of potential customers.

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To achieve this, I opted for a bold color scheme of deep blue and red, which is not typically seen in this category. Most coffee packages have neutral colors, but I wanted to push boundaries and create a design that would stand out in a crowded market.