"Enthusiast Collection" is a poster design for an upcoming hypothetical line by NIKE that will focus one tribe of people and thus, the collection is called Nike Tribe Winter Collection. This is the editorial poster design that will be used as print ads and will also be seen as banners on bus stops to promote the new collection. 

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The focus was to show a collection that is targeted towards Car and Bike enthusiasts. That's where the name for this collection comes from.